This isn’t about marketing – it’s about making connections that lead to positive change.
Life, spiritual and business coaches – people who teach and inspire – are my favorite people, because they get it. They get that this life is about making the world better, one person-to-person connection at a time.
I’ll let you in on a secret: It’s really hard to write about yourself. Even for a writer. Writing about yourself and your business is like licking your elbow – you’re just too close!
Let’s start with something my neighbor wrote about me instead –
Yeah, my neighbor is pretty amazing – and she captured the part of me that I like best: Contrast.
My writing is half research and analysis, half intuition and creativity.
Effective copywriting doesn’t come from a muse – it has to be grounded in thorough research – and works best when optimized.
That’s what I’ve learned from 10 years of writing hundreds of articles published in places like Moz, CopyHackers, Hubspot and Canva, and working with the best growth hackers and copywriters in Software-as-a-Service (tech), like Nichole Elizabeth Demeré and Joanna Wiebe. (Check out my ‘resume’ of sorts here)
But remember? Contrast.
The intuition I bring to my work comes straight from my hippie-dippy heart. Empathic? Yep (and boy does that help with writing in my clients’ voices). Crystals on my desk? Check. Doused in essential oils? You’ll smell me coming.
You have a huge heart, and a voice people gravitate towards. You’ve found your calling, and while you’re out working in the world in a way that supports you, your goal isn’t to make the most money possible. This totally sounds like me – but I’m really talking about you.
But you have to put your wisdom into words that bring the right people to you – the ones who need your message most. You need to clearly connect the value you offer with the changes your clients want for themselves.
Above all, it has to sound like you.
The writing that goes into your website can do all this and so much more – including weeding out flakes who want a ‘magic cure’ without doing the work.
Now, I don’t believe that slapping my idea of a sales funnel or formula onto your business is the right way to do this. For many of my clients, ‘traditional marketing’ strategies don’t work – they sound rehearsed, feel manipulative, and turn people off.
My approach is to find out how to speak to the deepest needs and desires of your audience with your words, your story, your personality – so your website feels like you, and connects with them.
Be who you are. Do your work in the world. I believe in your work.
Now, if you want to know a little about me…
Friends, I’m a Virgo. Want to pick me out in a crowd? Look for the woman in the retro dress and vintage hat. Find me at home though, and I’ll be in yoga pants covered in dirt from my herb garden, my mini-schnauzer Greta will greet you at the door, and I will unfailingly offer you tea.
I think the most compelling kind of copy isn’t a sales funnel or a formula, but comes from genuine, heart-to-heart connections. My personal brand of magic is building those connections in ways that feel good.
If you’re thinking “we should know each other,” I agree – let’s work together!