July 24 | 7-9AM PST / 3PM GMT
The Ultimate AI Sales Page Workshop
European Timezone Friendly Edition
Write a Sales Page Faster with AI—that actually sells
Right now, a lot of businesses are using AI to flatten themselves into oblivion.
Everything starts sounding polished… and completely interchangeable. You lose your distinct voice. Your personality disappears. Your unique point of view disappears. Suddenly every website sounds like it was written by the same beige robot trained to write copy based on drug company commercials.
And your readers can feel it.
The businesses that are going to survive this wave of AI slop are the ones willing to stay specific, human, opinionated, and unmistakably themselves. The ones that actually know who they help, what problems they solve, and why their approach works instead of hiding behind vague buzzwords and “empowering transformations.”
AI is a tool. But, too often, people are using it as a shortcut for lived experience, professional experience with real live clients, or having an actual point of view.
But here’s the good news:
As more businesses hand their brands over to the bot, being recognizably human becomes more valuable.
I’m not saying you have to write everything from scratch. I’ve been writing copy for nearly 20 years. I KNOW it takes forever!
AI can shorten your writing time, and I will show you how to use it without sacrificing what makes great sales copy actually work!
Listen, I know there are a lot of workshops and freebies out there on how to prompt AI..
This workshop does include a sales page prompt I’ve developed that will make producing an effective sales page much faster.
But that isn’t everything you need to know to make your sales pages work.
You have to know what to do when AI gives you a draft, and…
👎 The empathy is technically there, but the examples are generic.How can you add back the specificity that leads to meaningful connection (and sales)?
👎 The emotional nuance is missing. How can you put the human empathy back in?
👎 The stories could belong to anyone.How can you dial them into your audience?
👎 The point of view feels watered down, or absent altogether.What is your point of view and where does it go? I’ll show you.
👎 It sounds polished, but not deeply true. Let’s take the polish off and find the truths your clients need to hear.
I’m teaching you how to edit like a copywriter, because AI is very good at producing the shape of good copy.
And it’s hard to see what isn’t there, until someone points it out.
That someone is me.
Hi, I’m Lauren Van Mullem!
Copywritng Coach for Solopreneurs
… And I’ve been writing sales copy for nearly 20 years. I also wrote the book on Ethical Copywriting (which has a whole chapter on AI pros and cons, but we’re not getting into that here!).
Since generative AI hit the scene in 2022, I’ve helped entrepreneurs edit out the BOT from hundreds of pages of copy and here’s what I’ve found:
AI cannot invent lived experience, point of view, or genuine client language. This is what you need to make sales, and AI is terrible at it.
AI is good at imitating clarity. But when you look closely at the words, you’re left wondering: “What does that even mean?!?!?!” it.
AI can shorten your writing process, but it cannot replace the human insight that makes someone trust you enough to buy from you.
Getting an effective sales page out of AI is a team effort.
And you are an irreplaceable member of that team.
So let’s get you back in there!
There are a lot of prompt packs out there, but this is the part most AI workshops never mention.
For the Ultimate AI Sales Page Prompt Workshop, I’m splitting it into two parts:
Part 1:
Using a real sales page draft (maybe yours!), you will learn what I look for as a copywriter when I have to take a client’s bad AI draft and make it work.
I’ll show you exactly what to cut, what to add, and what to DELETE ON SIGHT! So you know how to put the humanity back in.
Want to volunteer as tribute? Submit your draft after checkout and I just might choose yours! If it’s bad enough. ;)
Part 2:
You will get my own sales page prompt that uses my empathy-driven, non-manipulative Sales Page structure, and I will guide you through how to give AI the information it needs to create a genuinely strong first draft.
Then, we’ll look at where AI tends to fail (even with great input) and how to fix it.
We’ll do this part together. So get ready to fire up your Chatgpt or Claude, because we’re going to put those bots to work!
When I did a dry run with a real, live client (a coach, just like many of you!) we knocked out a great sales page in 45 minutes. In this workshop, we’ll see if we can beat that time.
You will leave with a sales page that differentiates you, highlights your expertise and experience, and speaks to the needs, fears and wishes of your ideal clients so specifically that they won’t just buy from you—they’ll become your biggest fans.
Because a great sales page doesn’t just sell.
A great sales page is where communities begin, where revolutions start, and where ‘Aha’ moments turn into money in your pocket.
Now… do you think AI helped me write this sales page? 😉
The Ultimate AI Sales Page Workshop
$100
July 24th
7-9am PDT / 3pm GMT
What you get:
☑️ Participation in the Live workshop, with time for Q&A
☑️ Workshop recording
☑️ The Ultimate AI Sales Page Prompt Workbook
☑️ My Humanize Your AI Draft Guide - A developmental editing checklist, plus my “Dirty 30 AI Words” list! (This is my lead magnet, so you will be automatically subscribed to my newsletter to receive it, BUT, you can unsubscribe at any time, no hard feelings.)
What you’ll leave with:
☑️ You will write a sales page (with AI) on this call! (Or use this time to revise the sales page you already have). Either way, you’re getting a much more effective sales page out of our time together
This is for you if:
This workshop is specifically for solopreneurs, coaches, and service providers who want to use AI to cut down writing time and improve the clarity of their message without sounding like everyone else using AI.
When someone asks you what you do, you can answer them without too much trouble. You know who your ideal clients are, and you have an offer or service to sell.
This is for people who love AI but fear losing their voice.
This is for people who are AI-skeptical, but want to make writing copy just a little easier.
This is for people who understand that AI is a far-from-perfect solution, but also know it has a lot to offer in terms of making communication more accessible—while acknowledging the drawbacks and dangers of depending on it too much.
This is not for you if:
AI gives you the creeps and you wouldn’t touch it with a ten foot pole.
You’d like to have a (deservedly) deep conversation about the ethical, moral, social and environmental implications of AI use (I would like to have that conversation too—but not here. Let’s grab a coffee sometime.)
You’re new to your business and you don’t have a firm grasp on your niche, you haven’t worked with a real, live client yet, and you’re not sure what makes you different because you’re fresh out of coaching school. My unsolicited advice? Start with a program to nail down your messaging and offers, like Uncage Your Business or the Marketing for Hippies Membership!
FREQUENTLY ASKED QUESTIONS
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Yes, and you’ll get the recording the next day.
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I’ll be available to answer questions in the chat during the active writing parts of the call, while you answer the simple questions I’ll ask about your business and ideal clients. And, for one lucky participant, I will edit their AI draft live. But I can’t get to everyone’s on this call. If you’d like me to review your draft, check out my Loom Video Reviews.
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If you can answer basic questions about what you do, who your ideal clients are, and what your offer is—then yes. If you struggle to answer those questions, I’d encourage you to come anyway, see where the gaps are, and then check out one of the business programs I mentioned above that specializes in honing niche, messaging and offers.
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Nope. I’m a copywriting expert. When it comes to anything tech, I’m just like you. Figuring it out as I go. But, I’ve worked with chatgpt a lot, and I’ve worked on AI drafts even more. I have thoroughly tested the prompt you’ll use and it’s so good, it might put me out of business. That’s the beauty of AI. You don’t have to be an expert in it. But you do have to be an expert in humans to really make it work (this is why the people getting the best results from AI right now are business coaches and copywriters!).
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I’m afraid I can only take payments via Paypal right now. I tried Wise, but recently discovered I couldn’t give refunds without getting all of a client’s banking info. Yikes!
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Because this is recorded, I don’t offer refunds if you can’t make it. If you’re able to watch the session (live or recorded), answer the questions, and do the editing work I suggest, and you still have a sales page that you think is hot garbage, email me and we’ll work something out. I want you to succeed!
Here’s a tip for free though: Before you declare the draft hot garbage, show the draft to someone who fits your ideal client parameters (aka. Not your spouse or your kid or your friend who’s a writer), and ask them what resonates, what doesn’t, and where they’re confused. I call this “hot, cold, confused” — and it’s the gut check I recommend everyone do before hitting Publish.