Loom Review Spring Sale
A Loom Review is an in-depth copy audit of your draft-in-progress or published website page.
Send me your draft, and you will receive my highest impact suggestions, including:
what is confusing (and how to make it clear)
ideas for exact wording,
re-ordering of sections,
tagline ideas,
—and if you send me a Google Doc with full editing permission, I won’t be able to RESIST fixing your typos.
What you get: A video in your inbox of me walking you through everything I can think of to make your copy better. Based on my 18+ years of experience in copywriting.
This is NOT a call with me (that’s copy coaching).
This is: High-impact copy feedback in a personal video from me to you - think of it as insurance that your AI copy actually works to bring in clients you’ll love.
"Lauren’s feedback made me feel like she was right in my corner — encouraging, supportive, and specific. My copy went from stiff and generic to warm and professional in just a few tweaks."
-Tina B., Certified Resume Writer & Coach
Loom Review Sale Price
Special limited-time offer sales pricing
(price increases June 20th)
Less Confusion = More Clients
Book your Loom Review below!
$100 $85
This includes an in-depth copy audit video for 1 draft. Perfect to update 1 piece of copy.
What is a Loom Review?
When you book a Loom Review, you send me your draft, and I will email you a personalized screen-recorded video of up-to 20 minutes where I go through your draft (sales page, email, blog, social post — you name it) and show you:
What’s missing — key differentiators, specific language, non-cliche examples.
How to add your unique voice and real client language.
Where your copy is strong and where it’s generic.
What AI adds in that you MUST take out (hello em-dashes, emojis and overused words!)
You’ll walk away with:
Clarity: you’ll know exactly how to fix your draft, line by line.
Confidence: no more wondering “does this sound like me?” “does this read human?”
Connection: your words will actually resonate with the people you want to reach.
Knowledge: with each Loom review you book, you’ll learn what to look for, what to add, and what to remove. Then you may not need Loom reviews for future copy (or maybe just occasional ones to check your work!)
The best part?
You don’t have to hire a copywriter, or take a lengthy course for thousands of dollars.
All you have to do is write that draft with AI (or write it yourself—GO YOU!), then send it to me.
I’ll record your review, send it over, and you can watch it when you’re ready to do that final round of polish.
I’ve had clients write their entire websites this way, and they’ve turned out great!
Loom Reviews are especially good at putting the HUMAN back into your AI draft.
No shame here: If you’ve been leaning on AI to help with your copy, you’re not alone.
AI is fast. Convenient. Clever. But… unless you really know what you’re doing, it may not be effective. As a copywriter with 20 years experience, I’m going to let you in on two hard truths:
AI drafts miss the most critical pieces to connect with ideal clients in a crowded market: your unique point of view, and genuine client language.
Even though I’ve been copywriting for 20 years… I’ve been using AI too. Especially to get past the dreaded blank page. I get great results because I know what to add in, and what to take out.
Yes, AI misses critical pieces. Also true: An AI draft is so much better than no draft! To clarify your offer and simplify your language, it’s a very useful tool.
But if you don’t know what to look for, you’ll miss opportunities to make your AI sales page copy, home page copy, services, and about page copy connect deeply with your ideal clients—and get those sales.
This is what Loom Reviews are for!
AI drafts tend to sound great at first glance, but when you look again, they’re:
Polished on the surface, but hollow underneath.
Full of clichés or generic “coach-y” language.
Missing the spark that makes you stand out.
That’s where I come in.
In a Loom Video of *up to* 20 minutes, I’ll walk you through every change you need to make in your draft to make it read true to you, and true to your clients. I’ll help you identify and highlight what makes you different, take a deep dive into your ideal client’s needs, and ask you questions to help your offer stand out.
Who It’s For
Loom Reviews are perfect if you:
Drafted your copy with (or without) AI and aren’t sure if it’s quite right.
Struggle to hear your own voice in your content.
Want your copy to feel like you, not a bot.
Value ethical,* connection-driven marketing — but don’t have time for a full coaching program, or money for a done-for-you service.
A note on AI:
*If you’re wondering “can AI drafts even be ethical?” because of the environmental impacts, or the potential impacts on brain development and critical thinking—I’m wondering the same thing. It’s a complicated question with an evolving answer. If you choose not to use AI, I think that’s a great call. But, it’s a bit like refusing to drive a car (environmental impact plus 16k car crashes in the US daily?). Most of us are still driving, and just trying to do so responsibly.
About Lauren Van Mullem
Copywriter for Coaches
Since 2008 I’ve been helping business owners write copy that translates the heart, soul and energy of their work into clear language their perfect-fit clients feel in their bones. My specialty is in helping coaches learn to write their own copy (with, or without help from AI!). You can read my book on Ethical Copywriting here.