Hi, I’m Lauren

Good copy is clear. Great copy has Energy.

My approach to copywriting is Clarity First (because if your clients aren’t clear about what you do and if it’s for them — nothing else matters) — but Energy comes in a close second.

Because the kind of copy that sings to your soulmate clients is infused with who you are at your core, your essence, your spirit, your values, and the feeling of what it’s actually like to sit across from you over tea.

And AI can’t write that for you.

When we put our essence into the words of our websites, newsletters, social media posts, and marketing — magic happens. Your ideal clients immediately recognize You’re The One!

And the clients you’d rather avoid… melt away. Well, 99% of the time.

Listen — hundreds of coaches probably share your modalities, dozens have your training — but your people want to work with you because you’re you. It’s the one differentiator nobody can copy, which really means that Who You Are is the key to a business that can thrive in any market. Even this one.

So let’s put YOU into your copy.

With a whole lot of clarity, and just enough structure to not go entirely off the rails.

I believe the best person to write your copy is you.

But that doesn’t mean you have to do it alone.

My specialty is in teaching you how to find your own right words that will resonate with your ideal clients, so the copy on your website sounds like you and nobody else. Even if you get a little help from AI. I won’t judge. I’m just here to help you make sure your website has YOU in it.

But… if writing is at the top of your Least Favorite Things list, I hear you. I’m that way with math (numbers make me want to run screaming). So, for you, I also offer feedback on drafts (yes, even AI drafts), and Done-With-You copywriting where we’ll work closely together, with me doing the heavy lifting, to translate your brilliant ideas into copy you’ll love.

Okay, okay, I know, you came to this page to learn a little something about me...

My Professional Experience in a Nutshell:

I’ve been writing copy and content for businesses of all sizes since 2008. I spent the better part of 10 years writing about SaaS marketing (software-as-a-service = tech industry) and learned all the cutting-edge conversion tactics. I can rattle off sales page formulas; I can draw you a map of your sales funnel and customer journey; I can talk your ear off about customer success.

But while that experience informs my work, it’s not what directs it. 

I’m deeply invested in helping people become happier, healthier, stronger, and more firmly rooted in their own power and agency.

And that’s why I changed the focus of my business to helping hundreds of life, spiritual, business, health & wellness coaches like you write copy that speaks to the hearts of your ideal clients. 

Because you get it. 

You get that this life is about making the world better, one person-to-person connection at a time.

I’m here to widen your ripple effect with copy that speaks to the deepest needs and desires of your audience, using your words, your stories, your personality — so your website feels like you and connects with them.

I believe in your work.

 Okay, if you’re still reading, I’m going to really tell you a bit about me (since you asked).

The thing I thought was “too weird” to put on my About Page:

I love working with camels. Horses were a ‘gateway drug’ until I met my first camel, and then I swear, I manifested a camel dairy 45 minutes from my house just so I could learn how to work with them. Oasis Camel Dairy in Ramona (come hang with me at their next camel handling clinic in May!). 

What I do when I’m not writing: 

• Currently: Taking care of my son Atticus, born September 10th 2025. I’m fitting projects into naptimes and a few precious childcare hours.

• Reading a ton of fiction—cozy mysteries (Thursday Murder Club!), fantasy (I can’t with ACOTAR, but I’m reading all of Dungeon Crawler Carl), classics (I’m a proud member of a Jane Austen book club, which devolved into a Scotch appreciation society and a coven, because what else were we to do after finishing Jane’s entire oeuvre?).

• Tickling my mini-schnauzer Greta until she laughs—she really does laugh! The cats, Mischief and Jinx, do not appreciate tickles.

• Studying herbalism and tarot, and dabbling in knitting, embroidery, pyrography and watercolor. I’m always trying something new, but my office is a museum of ‘hobbies that didn’t stick.’ The ukelele looks great on my wall…

• Kill fewer plants over time (aka. gardening and house plant mama). Don’t get me started on gophers or finnicky fiddle-leaf-figs.

Fun Fact:

The flowers on my website are nasturtiums. My aunt had a hillside of nasturtiums, and the smell brings me back to my childhood so I always have some growing in my garden (taking over the place - they’re an unruly bunch).