Values

Accessibility

I want every business owner to have access to effective copywriting at accessible prices. So many copywriters out there only offer premium services and high-ticket offers. There’s a reason for that: Our knowledge has real monetary value. But the people I love helping most are the ones who don’t have a ton of money (yet) to invest in their businesses. For that reason, I specialize in offering DIY support, workbooks, and workshops.

People Before Profit

“Put the person before the sale” means that your best interest comes first. I will not manipulate you for my benefit (or for your benefit - no manipulation, PERIOD), and I work to empower every consumer to be able to make the best choices for them.

I don’t use, or teach, skeezy, manipulative tactics. You won’t find them here. You will find genuine, heart-felt connection.

Inclusivity

I want everyone to feel welcome in my home, on my website, and on this planet.

I am deeply committed to working for accessibility, equality, equity, diversity and full inclusion for Black, Brown, Indigenous, Minority Ethnic, People of Color and LGBTQ+ communities. My pronouns are she/her, I live in the ancestral homeland of the Kumeyaay Nation, and my lineage includes European colonists and Ojibwe/anishinaabe (first people).

And yes, I have family photos from the Fond du Lac reservation, not just a ‘family legend.’

About Lauren Van Mullem

Copywriter for Coaches

Since 2008 I’ve been helping business owners write copy that translates the heart, soul and energy of their work into clear language their perfect-fit clients feel in their bones. My specialty is in helping coaches learn to write their own copy (with, or without help from AI!).