Copywriting Workbooks &
Collaborations with Marketing for Hippies
Everything you need for copy that translates the heart, soul and energy of your work into clear language your perfect-fit clients feel in their bones.
Without being salesy or manipulative.
Lay the Foundations:
Workbooks in collaboration with Tad Hargrave of Marketing for Hippies…
“My Philosophy” Page Workbook
Sometimes you need more space for your point of view than your home, about, or sales page can accommodate. You may need a more effective filter for ideal clients to recognize you. You could have an esoteric modality that you find yourself having to explain over and over—this workbook is especially good at helping you articulate the value of your work. If any of these ring true, you need a My Philosophy Page! This workbook was co-written by me and Tad Hargrave of Marketing for Hippies, and it will have your ideal clients saying, “Oh my God! That approach makes SO MUCH SENSE!”
Your Ideal Client Page Workbook
This is a full weekend workshop in a book, not a five page niching pdf freebie or an hour-long “niching masterclass.” We’ve distilled 25 years of experience from Tad and 17 years from Lauren into the most nuts and bolts practical help to get the ripest fruit from the tree. What this workbook offers more than anything is depth. You will go deeper into honing your ideal client than most of your colleagues will ever dream of and that depth of clarity will work magic on every facet of your business for years to come. This is for you if you are finally ready to actually nail your niche and are tired of going through 3-page PDFs that never quite get you there.
Write copy that moves people:
Home, About, Services and Sales Page Workbooks
4 DIY workbooks designed to help coaches, healers, and service-based entrepreneurs write ethical website copy that infuses your ideal clients with hope.
Each workbook is like a mini-writing course that breaks down the process I’ve honed over 20 years copywriting for coaches.
All you need to do is:
Answer a series of simple questions about your business, offers, and ideal clients (you already know the answers!)
Learn the theory behind how each page works, before putting it into practice to attract perfect-fit clients.
Play with some variations you’ll see in real examples of each section.
Experiment, break rules, and make the copy your own—with guidance.
Your copy won't sound like anyone else's because these are not templates telling you what to do. These are prompts and structures to draw out what makes you, and your approach, exactly what your ideal clients have been searching for.
And yes, you can plug your answers into AI along with the structure of each page and come out with a pretty good draft!
To succeed with these workbooks, you need to know your ideal client really well: their goals, their struggles, and every hurdle between the two. If you know that much, you are ready.
The Truer Home Page Workbook
The home page is the most important page on your website - it either starts a relationship... or ends one. In this workbook, I will walk you through how to write each section so your home page clearly articulates your value at a glance, greets your ideal client with a warm hug, reassures them they are in the right place, and invites them to get to know you (and your business) better. If you have to choose just one workbook, pick this one.
The Truer About Page Workbook
Your 'secret sales page' is where you build the Know + Like + Trust that leads to clients who love you. You may be tempted to skip this page, assuming it's 'just your story' -- it's so much more than that. This is where the heavy-lifting happens of building heart-felt connections (that lead to sales). It's the second most important page, after the home page. This workbook will also answer the question: What parts of my story should I share?
The Truer Services Page Workbook
Get clear on which services you want to offer and how to clearly describe each one so your ideal clients can self-select the right service for them. In this workbook, you'll learn how to create filters (to filter out bad-fit clients) and clearly define what you do, who you do it for, and what it helps them do. It's a crash-course in articulating your value (which not only helps you get perfect-fit clients, but also referrals!).
The Truer Sales Page Workbook
How can you write a sales page that isn't, well, salesy? It's easy once you reframe your expectations of what a sales page is supposed to do. In this workbook, you will learn to create an almost perfect filter that attracts clients you'll love working with, and sends everyone else on their way. If you hate sales pages, if you expect them to be long, repetitive and awful, this workbook will be a breath of fresh air.
Or grab all 4 workbooks for the complete DIY solution!
The Truer Workbook Bundle
Looking for a complete solution, or just want all four workbooks?
Get a discount for ‘buying in bulk!
These are editable workbooks (you can type in the PDF) delivered in a zip folder.
Includes 4 DIY Workbooks:
Home Page (learn more)
About Page (learn more)
Services Page (learn more)
Sales Page (learn more)
$200 $180
"It's silly to say, but it's true- Lauren's workbook made you feel like you had her in your corner encouraging you along- and with the structure you need to keep it tight, focused, and professional!"
-Tina B., Certified Resume Writer & Coach
A word on Value & Values
My workbooks are priced below many you may find elsewhere, even in the ethical marketing space. That’s not because they contain less value. Rather, it’s because accessible pricing is one of *my* values.
You are building a business around making people’s lives better, easier, happier, healthier — and maybe you don’t have all the money in the world right now. If I can give you the tools, at a price you can afford, to make the value of your work clear to all the people who need you?
That’s me living my purpose.