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Get clear on which services you want to offer and how to clearly describe each one so your ideal clients can self-select the right service for them. In this workbook, you'll learn how to create filters (to filter out bad-fit clients) and clearly define what you do, who you do it for, and what it helps them do. It's a crash-course in articulating your value (which not only helps you get perfect-fit clients, but also referrals!).
Testimonial:
“Being a solopreneur means I wear all the hats- and the only one I feel trained to wear is my service hat! I was updating my webpage, came to the services portion and was banging my head on the wall organizing it all. I have followed Lauren's newsletter for years and have been to her workshops, so I knew she would be a good resource. I found her services page workbook on her website and downloaded it super quickly- and the next day I had a service page with messaging that represented my business and services!
The workbook lays out everything logically, with thoughtful questions that lead you to doing the difficult work of describing your client's challenges, your mission, and what you offer.
As a resume writer, I also appreciated that she kept your messaging focused on simplicity and impact- just the pieces that matter, show your results, and only showcasing the services that bring you joy. I also think several of the questions you answer in this book would be helpful in other areas for your messaging and mission statement. It's silly to say, but it's true- Lauren's workbook made you feel like you had her in your corner encouraging you along- and with the structure you need to keep it tight, focused, and professional!” - Tina B.
Get clear on which services you want to offer and how to clearly describe each one so your ideal clients can self-select the right service for them. In this workbook, you'll learn how to create filters (to filter out bad-fit clients) and clearly define what you do, who you do it for, and what it helps them do. It's a crash-course in articulating your value (which not only helps you get perfect-fit clients, but also referrals!).
Testimonial:
“Being a solopreneur means I wear all the hats- and the only one I feel trained to wear is my service hat! I was updating my webpage, came to the services portion and was banging my head on the wall organizing it all. I have followed Lauren's newsletter for years and have been to her workshops, so I knew she would be a good resource. I found her services page workbook on her website and downloaded it super quickly- and the next day I had a service page with messaging that represented my business and services!
The workbook lays out everything logically, with thoughtful questions that lead you to doing the difficult work of describing your client's challenges, your mission, and what you offer.
As a resume writer, I also appreciated that she kept your messaging focused on simplicity and impact- just the pieces that matter, show your results, and only showcasing the services that bring you joy. I also think several of the questions you answer in this book would be helpful in other areas for your messaging and mission statement. It's silly to say, but it's true- Lauren's workbook made you feel like you had her in your corner encouraging you along- and with the structure you need to keep it tight, focused, and professional!” - Tina B.