Human on Both Sides of Your AI Draft
AI-Written Copy Sounds Fine… but it doesn’t bring in right-fit clients.
You need words on your website that explain what you do clearly—and bring in clients you love.
That’s hard.
How do you explain what you do?
How do you get people to buy from you?
How do you answer the question: Why should they buy from you?
What makes you different?
These are genuinely hard questions to answer for ourselves. We’re too close.
So you turn to AI. You explain what you do as best you can, and ChatGPT spits out a home page or sales page that sounds much better than what you’ve written. You publish it on your site. You create Instagram or LinkedIn posts about it and wait for people to come.
Maybe some do.
But they push back on your prices. Or no-show to calls. Or they don’t get great results from working with you, and you feel stressed the moment the contract is signed. You feel like you’re failing. You question yourself. Maybe you even question your work.
Because it’s not fun anymore.
Here’s what’s happening:
The lack of clarity about your niche, offers, and differentiators you used AI to paint over is starting to crack.
Client problems are copy problems.
Copy problems are clarity problems in disguise.
AI cannot fix that for you.
But I can. (Who am I? A human with 18+ years of experience in unearthing my clients’ unique magic and translating it to the page)
A core part of what I do as a copywriter is help you get clear on the value of the work you do—and get clear on how to explain it in a way your ideal clients will recognize. The question I’m always asking myself is: How can we find the words your ideal clients need to hear that speak directly and specifically to them?
This is something AI does not do. AI is amazing at so many things, but by its nature, it creates generic copy that doesn’t speak specifically to anyone. It doesn’t know your differentiators and doesn’t know to guide you to find them if they’re missing. It cannot answer why someone would want to buy from you versus the fiftybillion other service-providers out there.
When we work together on a Copy Coaching call, you get to see your work through my eyes—giving you perspective on the value of your work that you naturally struggle to see yourself. We’ll talk, we’ll try things, and we’ll unearth your differentiators and point of view in real time. I’m listening closely to you, using your words and your lived experience to find the language that draws in right-fit clients—people you’ll genuinely enjoy working with, and who your work will truly help.
I’m not crowdsourcing language to assemble a sales page out of other people’s parts.
Frankencopy? No thanks.
Humanity is the antidote to generic copy.
Humanity, specificity, clarity—and the courage to decide what you do and who you do it for.
And you can still use AI.
When you’re clear on the problems you solve, the people you serve, and why they want help from you—and when you have a feel for your own voice—you can get excellent results from ChatGPT or Claude. But you need humanity on both sides of that draft. You need real client research and thoughtful, human work before AI writes anything. And you need a human editor afterward.
Because AI will default to Frankencopy. Every time. It’s baked into the design.
Left unedited, your copy will sound generic—like a bot—and quietly undermine trust in your human expertise. Unless you know how to edit out the bot and make humanity the star of the show.
Many of my clients come to me with AI drafts, and I genuinely love working on them. I’ll show you what’s missing, what merely sounds good versus what’s actually clear and effective, and what is unmistakably bot-written.
So send me your AI drafts. I’ll help you put you—the human—back in.
All em dashes in this blog post were created by a human writer, not a bot.