Personality-driven businesses like life coaching and business coaching are based on trust, genuine relationships and human connection. And even though you do have to “sell” your services, you can’t afford to do so in a way that undermines those relationships. You have to sell in a way that encourages them to grow.
This is my specialty: Sales pages, landing pages, email campaigns and other copy that win the trust, loyalty, and love you need to do your work. It’s copy that cares as much as you do.
So let’s re-frame our thinking about “selling” into this single purpose:
To shine the light on the value you offer so those who need it can find you.
I’m Lauren Van Mullem, a conversion copywriter for coaches – life, spiritual, and business. I write websites, sales pages, e-books and email campaigns that forge person-to-person connections – and conversions – naturally. My personal motto is: Make every word a force for good.
It’s a very different way of marketing.