Make every word a force for good
A blog to help you deepen relationships with your clients in ways that make them richer for knowing you.
Why ABOUT pages are SO hard for Multipassionates
I’ve been teaching a group of incredible business owners how to write their About pages, and I always start with “THIS IS THE HARDEST PAGE!” Because when you’re writing your own About page — About YourSELF! — it is so freakin’ hard. It’s the page I’ve rewritten the most on my own website and I’m never happy with it. I mean, it does the job (what’s the job, you ask? Building Know + Like + Trust!).
The Pushback on “Ethical” Marketing
This week I’ve been listening to every podcast episode Tarzan Kay has been on for the last 2 years. It’s becoming a Jonathan Van Ness + Michelle Kwan level of obsession/admiration (reference for my fellow Queer Eye fans); I think she’s so cool. Here’s why:
Don’t Let Spirit Dictate Your Spiritual Copywriting
As a copywriter for spiritual coaches, I work with my clients’ Spirit Teams a LOT. They’re amazing and so fun, but sometimes, they try to run the copy show, and it rarely works out well…
The 4 Elements of an Ultra Clear Intro
Writing clear, compelling copy that converts can be as simple as including these 4 elements.
Sell a program with a single email?
Can you sell a program without a website or even a sales page? YES YOU CAN — when you have a sales email that speaks from the heart with a LOT of clarity.
The email subject line that made me CLICK
How do you get an email to convert to a clickover to your sales page? Pilar Gerasimo's email and sales page are a Masterclass in what works
Susannah Conway’s Home Page Breaks ALL the Rules
As a copywriter, Clarity is KING. But Susannah’s new website proves that there’s a higher power when it comes to copy: Emotional connection. See how she does it on her very cozy home page.