Make every word a force for good
A blog to help you deepen relationships with your clients in ways that make them richer for knowing you.
Why Rebel Entrepreneurs Struggle With Copy
"You can't tell me what to do" -- the rebel directs this at anyone (like coaches, like books, like podcast hosts, like people we pay to tell us what to do), and we direct this at instruction manuals, workbooks, even ourselves!
12-Min Landing Page Crash Course
When you’re waiting for your website to be finished (copy and design take time!), use this to get a functional landing page that you can send people to in the meantime.
How to write for your biz without the agony
Writing for your business can be agonizing! Here’s why I think it’s so hard, and how to make it easier (even fun).
Not sure what to charge? That was me too.
Why do I charge below “market” rate for my level of experience and expertise? There’s a reason (several, in fact).
What is “Conversion Copy”?
I’ve got a long history with conversion copy. In fact, I used to have “Conversion Copywriter” as my primary descriptor on LinkedIn and my website with certificates to prove it. I used to think that was important. I don’t anymore.
How to write web copy without feeling sleazy
Website copy doesn’t have to come off as sleazy or salesy to sell — in fact, it works better if selling isn’t your primary goal.
What makes a great About Page tick?
About pages are notoriously difficult to write because like it or not, your About page is often the first point of contact a potential client has with you. So what’s the alchemical formula for creating that reaction of “I need to work with this person!”?