Make every word a force for good
A blog to help you deepen relationships with your clients in ways that make them richer for knowing you.
5 Copywriting Formulas for Better Conversion Copy (and why some Freebie opt-ins SUCK)
As I write this, I’m on minute 16 of a Freebie Opt-In “Masterclass” from one of the biggest copywriters in my niche - it promises to teach you “The 5 Must-Have copywriting formulas that will double your sales.” But I haven’t seen any formulas yet (now 20 minutes in). I don’t want to call out another copywriter, because that’s not kind. But I am sick to death of Freebie Opt-ins that promise high value, and then wedge it into a few minutes in the middle of a LONG sales pitch…
Anything But Business as Usual
Last Monday, my friend Nichole Elizabeth Demeré forwarded me an email from one of her favorite companies, Greetabl -- it's an online company that specializes in little thoughtful gifts you can send to a friend having a bad day, a business contact or client. They're basically a dollop of delight in a pretty package. But that was not what this email was about. It wasn't a "How We're Protecting You from Covid-19" form email either. Refreshing, right?
Wondering what to say about Covid-19?
I spent Friday the 13th drafting coronavirus blog posts and communications from my business clients to their customers - you've probably found some of them in your inbox already. Maybe you're wondering what to say to your clients and customers…
How can I support you?
Coronavirus has us on lockdown here in San Diego, and while I'm feeling isolated, I'm not feeling alone! We're in a collective pickle, and I'm feeling very 1940s Wartime these days. Make do and mend! Keep Calm and Carry On! Make jam! But mostly, I want to help my neighbors - you all - in any way I can. Because we all have to pull together right now. I find myself asking many of my friends "How can I support you?" And you're my friends, so I'd like to ask you the same thing…
Why I love what I do
Carolyn Salinetti, the incredibly talented founder of Blissful Interiors, sent this sweet message to me just the other day, out of the blue - it had been a while! But it was perfect timing - it landed exactly when I needed a few words of encouragement. Feedback like this is why I love what I do. Well, that's not entirely true. Working with clients like Carolyn is why I love what I do!
How to listen to your ideal client
My Spring work desk I'm in the middle of working on a client's website, right at the part of the process where I'm pouring over every testimonial - and this coach has a lot of glowing testimonials! But, like most entrepreneurs, not every testimonial on her list is from an 'ideal client.' All of these clients loved working with this coach, and got a lot out of the experience, but not all of them fit into the parameters of the people this coach is currently trying to serve…