Make every word a force for good
A blog to help you deepen relationships with your clients in ways that make them richer for knowing you.
How to Write an (incredibly) Effective Headline
In this interview, Tad Hargrave and I talk about the best headlines we’ve seen, how to write a headline that makes you want to read more, and the importance of Point of View in copy. It’s long, but it’s a masterclass.
10 Reasons Your Sales Page Isn’t Converting
Why isn’t your sales page converting? The answer might be on the page, or it might be what you aren’t doing OFF the page. Find out here.
Tad Hargrave’s Non-Salesy Sales Page
Tad Hargrave of Marketing for Hippies is one of my favorite marketing coaches. So I looked at how he writes his sales pages, and wow was I surprised.
Write Your Own Sales Page in a Week
The problem with sales pages is that they can be “salesy” - but not on my watch! I’m teaching a workshop with Rebecca Tracey on how to write your own non-salesy sales page (that’s super effective) in just one week.
Two Ways to Get Fired UP to Write Your Own Content (and enjoy it)
I’ve been struggling to write content for this website for… ever? Seriously. If you look at the dates on my previous posts, you’ll see months between them. And that’s for a few very simple, very common reasons (maybe you’ll recognize some): I didn’t know what to write that would be A) interesting B) useful C) not already written about by 483749403 other people…
The 3-part Framework for Perfectly Clear Copy that Converts
Confusion kills conversions. That’s the hard truth. The harder truth? There’s usually much more that’s confusing about what you do, and who you do it for, than you realize. I just got off of a Free MindMeld call with an amazing client who offers a technology organization service that’s so good, I’m like TAKE MY MONEY RIGHT NOW! But, when we were discussing her one-page website, and drilling down to specifics, we ran into an all-too-familiar problem…
5 Copywriting Formulas for Better Conversion Copy (and why some Freebie opt-ins SUCK)
As I write this, I’m on minute 16 of a Freebie Opt-In “Masterclass” from one of the biggest copywriters in my niche - it promises to teach you “The 5 Must-Have copywriting formulas that will double your sales.” But I haven’t seen any formulas yet (now 20 minutes in). I don’t want to call out another copywriter, because that’s not kind. But I am sick to death of Freebie Opt-ins that promise high value, and then wedge it into a few minutes in the middle of a LONG sales pitch…