Make every word a force for good
A blog to help you deepen relationships with your clients in ways that make them richer for knowing you.
How to Write an (incredibly) Effective Headline
In this interview, Tad Hargrave and I talk about the best headlines we’ve seen, how to write a headline that makes you want to read more, and the importance of Point of View in copy. It’s long, but it’s a masterclass.
The 3-part Framework for Perfectly Clear Copy that Converts
Confusion kills conversions. That’s the hard truth. The harder truth? There’s usually much more that’s confusing about what you do, and who you do it for, than you realize. I just got off of a Free MindMeld call with an amazing client who offers a technology organization service that’s so good, I’m like TAKE MY MONEY RIGHT NOW! But, when we were discussing her one-page website, and drilling down to specifics, we ran into an all-too-familiar problem…
About Lauren Van Mullem
Copywriter for Coaches
Since 2008 I’ve been helping business owners write copy that translates the heart, soul and energy of their work into clear language their perfect-fit clients feel in their bones. My specialty is in helping coaches learn to write their own copy (with, or without help from AI!).
You can read my book on Ethical Copywriting here.
Read more About Me.
See what past clients have done with these services in my Portfolio.