HUMAN
BOT
Humanize Your AI Draft:
A developmental editing checklist to make sure your website actually attracts your ideal clients
Hot take from a copywriter with 18+ years of experience:
AI can be a great writing partner.
But it cannot replace or fake:
Clarity on what you do, who you do it for, and why you’re different
Humanity—your deep, empathetic understanding of your clients, and your own lived experience.
BOT
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HUMAN
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BOT · HUMAN ·
AI Copy misses everything that sets you apart.
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If you rely on AI for your business, your website may read well, but…
👎people aren’t booking
👎they’re booking but it’s the wrong fit
👎they’re asking questions but never committing -
AI writes generic copy really well. But generic copy doesn’t get you right-fit clients.
You need to give AI all of the details on your niche, experience, and client language so your copy:
👉 explains why someone should choose you
👉 reflects your lived experience
👉 surfaces what actually makes your work different -
Most of us are too close to see it when our copy isn’t working.
We just recognize the results: Too few clients!
So I made a free, printable checklist to help you spot exactly where AI is dropping the ball—and how to fix it.
Here’s the truth:
An AI draft is way better than no draft.
But it will not work without your depth of knowledge + your point of view.
This checklist is designed to help you find what’s missing—and add it back in.
Humanize Your AI Draft:
A developmental editing checklist to make sure your AI-written website actually attracts your ideal clients.
This checklist will show you:
• How to catch generic copy that could fit on anyone’s site
• Where to clarify “why you” (without sounding salesy or fake)
• When to remove the bot-polish that makes AI copy ring hollow