Subscribe to my newsletter below and the Humanize Your AI Draft Checklist is yours!


This checklist will teach you:
🏵 How to catch generic copy that could fit on anyone’s site
🏵 Where to clarify “why you” (without sounding salesy or fake)
🏵 When to remove the bot-polish that makes AI copy ring hollow

Bonus: The Dirty Thirty — 30 AI tells to delete on sight (updated regularly)

two nasturtium flowers
E-book cover titled "Free guide: Humanize Your AI Draft" featuring Lauren of Truer Words, a smiling woman holding a baby and reading a book outdoors, with yellow and orange flowers and greenery in the background.

Why do you need this guide? Because AI misses everything that sets you apart.

  • one orange nasturtium flower

    AI writes generic copy really well. But generic copy doesn’t get you right-fit clients.

    You need to give AI all of the details on your niche, experience, and client language so your copy:

     👉 explains why someone should choose you
     👉 reflects your lived experience
    👉 surfaces what actually makes your work different


  • One yellow nasturtium flower

    If you rely on AI for your business, your website may read well, but…

    👎people aren’t booking
    👎they’re booking but it’s the wrong fit
    👎they’re asking questions but never committing

  • two nasturtiums, one yellow, one orange

    Most of us are too close to see it when our copy isn’t working.

    We just recognize the results: Too few clients! 

    So I made this free, printable checklist to help you spot exactly where AI is dropping the ball—and how to fix it.

Hot take from a copywriter with 18+ years of experience: 

Lauren of Truer Words: A woman with brown hair and glasses is smiling and holding a baby in a yellow outfit while reading a book titled "Ethical Copywriting" outdoors in a wooded area.

AI can be a great writing partner. 

But it cannot replace or fake: 

  1. Clarity on what you do, who you do it for, and why you’re different

  2. Humanity—your deep, empathetic understanding of your clients, and your own lived experience.'

For AI Copy to work for your business, you need a human on both sides of every draft—to make sure it not only sounds like you, but accurately reflects the unique value you offer.


BOT

·

HUMAN

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BOT · HUMAN ·

Here’s the truth:

An AI draft is way better than no draft.

But it will not work without your depth of knowledge + your point of view.

This checklist is designed to help you find what’s missing—and add it back in.

Plus, you get access to my newsletter, which is a hot ticket if you’re into ethical marketing. It’s a good read. I always include book and podcast recommendations just for funzies.

Lauren of Truer Words: A woman sitting on a fallen tree trunk in a forest, smiling while working on her laptop. There are books, a mug, and a teapot placed on the log nearby.

About Lauren Van Mullem

Copywriter for Coaches

Lauren of Truer Words: A woman with glasses holding a baby and a book titled 'Ethical Copywriting' outdoors during golden hour, with trees and grass in the background.

Since 2008 I’ve been helping business owners write copy that translates the heart, soul and energy of their work into clear language their perfect-fit clients feel in their bones. My specialty is in helping coaches learn to write their own copy (with, or without help from AI!).