COPY COACHING FOR GROUP PROGRAMS
A retainer specifically designed for business coaches with group programs who’d love to outsource their students’ copy reviews to a trusted, and ethical, expert.
Your expertise is strategy, branding, messaging, and spotting opportunities for your students to make big breakthroughs in their businesses. My expertise is the word part of that equation, which isn’t everyone’s cup of tea.
Let’s be real: It’s not most people’s cup of tea.
If you love your group program but don’t love reviewing everyone’s copy, I’m here for you.
Not only do I love that part, I’ve been copywriting professionally since 2008 for every imaginable type of business (before niching to coaches in 2018). There’s no industry I haven’t written for and yes, I have stories. Which comes in handy when you also serve a diverse group of small, service-based business owners.
MY SUPERPOWER
Giving feedback, and getting my hands in the drafts when needed, in ways that are fun for your students.
It’s a balance of empathy, experience, and a quirky sense of humor that comes through whether I’m leaving video reviews for your folks, or leaving written suggestions in their drafts.
You’ve probably heard of the “praise sandwich” technique? My technique is more layered than an Italian grandmother’s lasagna.
Teaching is my favorite thing to do, and when I’m part of your program…
I won’t just make your students’ copy work. I’ll teach them how it works.
If you would love a copywriting instructor, coach, or reviewer you can trust to care about your students as much as you do, we should talk.
Tell me about your program, your philosophy, what you teach, and who your students are, and we’ll make sure we’re a fit before moving to a 30-day, no commitment trial period.
Gemma Gilbert, Business Coach for Evergreen Group Programmes:
“One of the secret weapons inside my group programme, Amplify, is my copywriter Lauren Van Mullem.
I found her years ago while searching for an ethical copywriter, and she’s been gold ever since. We share the same values, and she’s just an all-round good egg.
Lauren gives my clients Loom reviews on their sales pages, emails—whatever they’re writing. Her feedback is kind but razor-sharp. She takes vague, woolly copy and shows you how to tighten it up, focus on the real benefit, and speak directly to the heart of your ideal client.
And honestly? If there’s one skill worth improving in business to attract more clients, it’s writing good copy.
Listening to her has made me a better writer. Watching my clients’ work get sharper and clearer after her reviews is the best.
She has this incredible energy—it’s like every video is a really useful hug.
So today, I just wanted to shout her out. I'm not being paid to say this or anything. I just think more people should experience her magic.
If you’ve got a draft you'd love feedback on, you can send it to Lauren and get a personal Loom review for $75 (this is a crazy low price for the value you get).
It's a great option if you've got some copy like a sales page or website page that needs polishing. She'll give you a bunch of high impact suggestions.
You can also just pay her to write for you of course. Lauren's services page explains the options. Just comment 'copy' if you'd like me to send you the details.
Go get the hug. It will be worth it.”
How our arrangement might work
Option A
Community
Feedback
Introduce me to your students in whatever community app you use—Slack, Mighty Networks, or other.
Have them post drafts ready for review in a #Feedback channel so I know where to look. Then we arrange how often I check that channel. Twice a week works well for most programs.
I leave feedback either as Loom Reviews (video reviews), or in-draft comments (google docs is my preferred medium for that).
This option is ideal for smaller, higher touch group programs.
Option B:
Monthly Copy
Coaching Call
I host a monthly copy coaching call just for your group.
Members can submit drafts 2 days in advance for live feedback on the call, and they can ask questions live.
This option is ideal for larger group programs that are from 3 months to 1 year long, or an ongoing subscription membership.
Option C:
Custom
Packages
Tell me what you need and we’ll form a retainer around it. I’m open to suggestions!
PRICING
Copy Coaching on Retainer starts at
$750/month
Tad Hargave, Marketing For Hippies:
“Lauren Van Mullem is usually who I think about first when my clients need a copywriter.
Every time I've hosted her to do a presentation for my members, there have been rave reviews whether it was her How to Write a Solid Headline, Free Write Your Home Page, How to Use Your Home Page Copy to Filter for Perfect-Fit Clients or, my favourite, How to Talk About Your Clients' Struggles In Your Web Copy Without 'Punching The Bruise'.
Lauren shares your ethics, understands niche and, most critically for a copywriter (and missed by most), knows how important articulating your point of view is for establishing credibility in your work.
Lauren is in demand and not easy to book time with and so thank goodness she offers up these workshops from time to time.
I vouch for Lauren deeply and entirely. You're in good hands.”
This is for you if:
You put people before profit, but also are here to make sure everyone profits. You, your students, and the people who work with and for you. A rising tide lifts all boats!
And…
You engage in ethical marketing practices and don’t teach sketchy manipulation techniques, including:
teaching your students how to rush people to buy before their ready (or before fit is established),
how to talk people into buying more than they can afford on a sales call,
how to dig into pain points so prospects feel worse and are goaded to take desperate action.
This is not for you if:
You love a sales script that makes it impossible for people to say no.
You think AI does a great job, and what do we need copywriters for anyway?
You’re working with Big Ticket Offers and Multiple-Six-Figure (and up) businesses (my expertise is small, service-based businesses making anywhere from $5,000/month to $15,000/month).
Sounds like a fit? Let’s talk!
Tell me about your program, your philosophy, what you teach, and who your students are, and we’ll make sure we’re a fit before moving to a 30-day, no commitment trial period.