Content coaching & accountability

for blog posts, newsletters, email series, and website copy

Here are the details

• What: Content Coaching - ONE 60-minute call per month where we go over any piece of content or copy you'd like. You can use this for website copy (home, about, sales pages), newsletters, email funnels, launch content, brainstorming ANY of the above, or anything else we can reasonably tackle in 1 hour. The only thing I ask is: No fiction, creative-non-fiction, or anything literary!

• Why: Perfect when you'd love a second pair of eyes to make sure your copy is effective, clear, communicating in a compelling way, and is tidied of *most* typos (I catch a lot, but not everything). The clients who've loved content coaching in the past tend to want to work on monthly content planning, website copy, idea development, "doing it right", and giving the content that extra bit of polish.

• How: All the work happens on the call, which means you and I sit down together over Zoom and read through your draft - if you have one - or I craft a custom outline you can use to go write the draft. If you're writing copy, I highly recommend using my workbooks to write your draft first, and then we can use our time together to refine it. If you're working on other content (emails, newsletters, blog posts/medium articles), we can brainstorm topics together, or work on existing drafts.

• When: The regular package comes with ONE 60 minute call per month. If that's not enough, or you have a Big Project you need to do faster, you can buy two packages and we can meet every week until it’s done. Yes, you can write your whole website this way.

• How much: $200/month

I've had this service on my "secret menu" for about 3 years now -- I know this because I've had one client who writes a month's worth of newsletters with me, and we've been working together for that long! You can make this an ongoing part of your content-writing accountability if you want to. Or, just use it to blow through your most pressing projects. I don't require a long-term commitment -- but I'm happy to set up a recurring payment option if that's right for you.

A number of my clients who write their own content struggle to:

• Figure out what to write — we can brainstorm a month’s worth of content in 1 hour that you’re excited to write

• Write regularly — make me your accountability buddy to get shit done!

• Feel confident that what they’ve written is truly impactful and worth saying

• Write content that’s fun to read (as they say, “Dying is easy, comedy is hard”)

I’m here to make sure you’re on brand and your jokes land, give you accountability and homework as needed, and help you make your writing better.

Content coaching & accountability is designed as a long-haul partnership, which means…

• I get to know your business, clients, style, voice and sense of humor really well, so I can offer you better feedback

• You get ongoing coaching on how to make your content stand out (because, you know, everyone is doing it).

• The longer we work together, the better we’ll be able to tweak your content for better results (higher open rates, more click-throughs, lower bounce rates, etc.).

If you’ve been wanting to write better content, regularly, and actually see results in your business — this is for you! As one of my clients put it,

This is what you’ve been looking for if:

• You want to get better at writing for your readers because you know the value of building human-to-human relationships (it’s the key to sustainable business). My specialty is newsletters-that-get-opened and email series that delight, inspire, and convert.

• You’re already sold on needing to produce content and you know you need to write it yourself for it to ring true (not chat.gpt)

• You’d love a pair of professional eyes to make sure you’re on the right track and give feedback (just to make sure you’re not writing too long, or too little, or missing the mark completely!).

This may not be what you need if:

• You want to focus on SEO - I’m good, but I’m not an expert. Check out Kelly at StickyBlogging for SEO courses and Nina Gibson for SEO advice and resources.

• You want to write fiction, memoir, short stories, books — my expertise is in sales copy and content marketing, which is very different from literary writing.

• You’re looking for help with paid ads — not my area of expertise either, but marketing strategist Sophie Griffiths is a genius.

  
  If you know you’re in, click the Subscribe button below.

  Otherwise, join me for a tea date and see if this is right for you!

When you click subscribe, it should ask for the first $200 payment, and then it will set up recurring payments once a month until you ‘unsubscribe’. Paypal is a marvel. When I see the payment come through, I’ll email you to set up our kick-off call!