Make every word a force for good
A blog to help you deepen relationships with your clients in ways that make them richer for knowing you.
The 4 Elements of an Ultra Clear Intro
Writing clear, compelling copy that converts can be as simple as including these 4 elements.
How to write web copy without feeling sleazy
Website copy doesn’t have to come off as sleazy or salesy to sell — in fact, it works better if selling isn’t your primary goal.
Tad Hargrave’s Non-Salesy Sales Page
Tad Hargrave of Marketing for Hippies is one of my favorite marketing coaches. So I looked at how he writes his sales pages, and wow was I surprised.
The 3-part Framework for Perfectly Clear Copy that Converts
Confusion kills conversions. That’s the hard truth. The harder truth? There’s usually much more that’s confusing about what you do, and who you do it for, than you realize. I just got off of a Free MindMeld call with an amazing client who offers a technology organization service that’s so good, I’m like TAKE MY MONEY RIGHT NOW! But, when we were discussing her one-page website, and drilling down to specifics, we ran into an all-too-familiar problem…
5 Copywriting Formulas for Better Conversion Copy (and why some Freebie opt-ins SUCK)
As I write this, I’m on minute 16 of a Freebie Opt-In “Masterclass” from one of the biggest copywriters in my niche - it promises to teach you “The 5 Must-Have copywriting formulas that will double your sales.” But I haven’t seen any formulas yet (now 20 minutes in). I don’t want to call out another copywriter, because that’s not kind. But I am sick to death of Freebie Opt-ins that promise high value, and then wedge it into a few minutes in the middle of a LONG sales pitch…
How can I support you?
Coronavirus has us on lockdown here in San Diego, and while I'm feeling isolated, I'm not feeling alone! We're in a collective pickle, and I'm feeling very 1940s Wartime these days. Make do and mend! Keep Calm and Carry On! Make jam! But mostly, I want to help my neighbors - you all - in any way I can. Because we all have to pull together right now. I find myself asking many of my friends "How can I support you?" And you're my friends, so I'd like to ask you the same thing…
How to listen to your ideal client
My Spring work desk I'm in the middle of working on a client's website, right at the part of the process where I'm pouring over every testimonial - and this coach has a lot of glowing testimonials! But, like most entrepreneurs, not every testimonial on her list is from an 'ideal client.' All of these clients loved working with this coach, and got a lot out of the experience, but not all of them fit into the parameters of the people this coach is currently trying to serve…