The Truer Home, About, Services & Sales Page Bundle
Need all four workbooks? Get a discount for ‘buying in bulk!’ These are editable workbooks (ie. you can type in the pdf) delivered in a zip folder.
Each workbook is designed to help you:
Clearly articulate what you do, who you do it for, and what it helps them do - the 3 key ingredients to getting more right-fit clients and referrals
Give your reader all the info they need to make the right decision *for them*
Build relationships with empathy, humor, and human connection
Answer the all-important question: Why work with you?!
Align your copy (and business!) with your values
And you’ll also find fun ‘extras’ like how to write a “Subscribe to my Newsletter” section that builds your list without a Lead Magnet, how to (re)evaluate your services, how to choose which parts of your story to tell, and how to subvert expectations of salesiness by using refreshing candor.
What you get
Home:
The home page is the most important page on your website -- it either starts a relationship... or ends one. Abruptly. With a bounce. In this workbook, I will walk you through how to write each section so your home page greets your ideal client with a warm hug, reassures them they are in the right place, and invites them to get to know you (and your business) better. If you have to choose just one workbook, pick this one.
About:
Your 'secret sales page' is where you build the Know + Like + Trust that leads to clients who love you. You may be tempted to skip this page, assuming it's 'just your story' -- it's so much more than that. This is where the heavy-lifting happens of building heart-felt connections (that lead to sales). It's the second most important page, after the home page. And it will answer the question: What parts of my story should I share?
Services:
Get clear on which services you want to offer and how to clearly describe each one so your ideal clients can self-select the right service for them. In this workbook, you'll learn how to create filters (to filter out bad-fit clients) and clearly define what you do, who you do it for, and what it helps them do. It's a crash-course in articulating your value (which not only helps you get perfect-fit clients, but also referrals!).
Sales:
How can you write a sales page that isn't, well, salesy? It's easy once you reframe your expectations of what a sales page is supposed to do. In this workbook, you will learn to create an almost perfect filter that attracts clients you'll love working with, and sends everyone else on their way. If you hate sales pages, if you expect them to be long, repetitive and awful, this workbook will be a breath of fresh air.