Make every word a force for good

A blog to help you deepen relationships with your clients in ways that make them richer for knowing you.

 
Blogger's Block
How to Write Better Co..., Uncategorized Lauren Van Mullem How to Write Better Co..., Uncategorized Lauren Van Mullem

Blogger's Block

How hilarious is this stock photo? What are you DOING with that pineapple? And the giant graph paper? And the scissors? WHYYYYYYYYY????? You've probably noticed, but I don't update this blog regularly. That's a big no-no for SEO and marketing. The whole idea behind a blog, from the SEO/marketing perspective, is to bring in prospects by waxing poetic on specific keywords for your chosen niche - like "copywriter for coaches" (see what I did there? In the first paragraph too…

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About Lauren Van Mullem

Copywriter for Coaches

Lauren of Truer Words holding a baby in an outdoor park setting during sunset, reading a book titled 'Ethical Copywriting' with trees and grass in the background.

Since 2008 I’ve been helping business owners write copy that translates the heart, soul and energy of their work into clear language their perfect-fit clients feel in their bones. My specialty is in helping coaches learn to write their own copy (with, or without help from AI!).