Make every word a force for good
A blog to help you deepen relationships with your clients in ways that make them richer for knowing you.
Why I love what I do
Carolyn Salinetti, the incredibly talented founder of Blissful Interiors, sent this sweet message to me just the other day, out of the blue - it had been a while! But it was perfect timing - it landed exactly when I needed a few words of encouragement. Feedback like this is why I love what I do. Well, that's not entirely true. Working with clients like Carolyn is why I love what I do!
Proving Copy Works is Hard
I've had a flush of new clients this week, which is so exciting. But, since they haven't come through my usual word-of-mouth network, sent on the winds of enthusiastic recommendations (as most of my new clients are), I've had to do more 'convincing' than usual. In marketing-speak, they're cooler leads. Warm leads are ones who come in already 99% sold on working with you…
About Lauren Van Mullem
Copywriter for Coaches
Since 2008 I’ve been helping business owners write copy that translates the heart, soul and energy of their work into clear language their perfect-fit clients feel in their bones. My specialty is in helping coaches learn to write their own copy (with, or without help from AI!).
You can read my book on Ethical Copywriting here.
Read more About Me.
See what past clients have done with these services in my Portfolio.