Make every word a force for good

A blog to help you deepen relationships with your clients in ways that make them richer for knowing you.

 
Two Ways to Get Fired UP to Write Your Own Content (and enjoy it)
Uncategorized Lauren Van Mullem Uncategorized Lauren Van Mullem

Two Ways to Get Fired UP to Write Your Own Content (and enjoy it)

I’ve been struggling to write content for this website for… ever? Seriously. If you look at the dates on my previous posts, you’ll see months between them. And that’s for a few very simple, very common reasons (maybe you’ll recognize some): I didn’t know what to write that would be A) interesting B) useful C) not already written about by 483749403 other people…

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About Lauren Van Mullem

Copywriter for Coaches

Lauren of Truer Words holding a baby in an outdoor park setting during sunset, reading a book titled 'Ethical Copywriting' with trees and grass in the background.

Since 2008 I’ve been helping business owners write copy that translates the heart, soul and energy of their work into clear language their perfect-fit clients feel in their bones. My specialty is in helping coaches learn to write their own copy (with, or without help from AI!).