Make every word a force for good
A blog to help you deepen relationships with your clients in ways that make them richer for knowing you.
“Sales” feels yucky (and maybe it should)
Nobody likes being sold to, and most of us don’t like selling - here’s how I get clients who pay me without ever (EVER!) ‘selling’.
Proving Copy Works is Hard
I've had a flush of new clients this week, which is so exciting. But, since they haven't come through my usual word-of-mouth network, sent on the winds of enthusiastic recommendations (as most of my new clients are), I've had to do more 'convincing' than usual. In marketing-speak, they're cooler leads. Warm leads are ones who come in already 99% sold on working with you…
