Make every word a force for good
A blog to help you deepen relationships with your clients in ways that make them richer for knowing you.
“Sales” feels yucky (and maybe it should)
Nobody likes being sold to, and most of us don’t like selling - here’s how I get clients who pay me without ever (EVER!) ‘selling’.
Proving Copy Works is Hard
I've had a flush of new clients this week, which is so exciting. But, since they haven't come through my usual word-of-mouth network, sent on the winds of enthusiastic recommendations (as most of my new clients are), I've had to do more 'convincing' than usual. In marketing-speak, they're cooler leads. Warm leads are ones who come in already 99% sold on working with you…
About Lauren Van Mullem
Copywriter for Coaches
Since 2008 I’ve been helping business owners write copy that translates the heart, soul and energy of their work into clear language their perfect-fit clients feel in their bones. My specialty is in helping coaches learn to write their own copy (with, or without help from AI!).
You can read my book on Ethical Copywriting here.
Read more About Me.
See what past clients have done with these services in my Portfolio.