Make every word a force for good

A blog to help you deepen relationships with your clients in ways that make them richer for knowing you.

 
Growing pains
Lauren Van Mullem Lauren Van Mullem

Growing pains

When your business goes from 4 to 40 clients per month, old systems break and new structures are necessary. Here’s how I’m finding a new balance (and dropping a few balls).

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About Lauren Van Mullem

Copywriter for Coaches

Lauren of Truer Words holding a baby in an outdoor park setting during sunset, reading a book titled 'Ethical Copywriting' with trees and grass in the background.

Since 2008 I’ve been helping business owners write copy that translates the heart, soul and energy of their work into clear language their perfect-fit clients feel in their bones. My specialty is in helping coaches learn to write their own copy (with, or without help from AI!).