Make every word a force for good
A blog to help you deepen relationships with your clients in ways that make them richer for knowing you.
The 4 Elements of an Ultra Clear Intro
Writing clear, compelling copy that converts can be as simple as including these 4 elements.
Sell a program with a single email?
Can you sell a program without a website or even a sales page? YES YOU CAN — when you have a sales email that speaks from the heart with a LOT of clarity.
What is “Conversion Copy”?
I’ve got a long history with conversion copy. In fact, I used to have “Conversion Copywriter” as my primary descriptor on LinkedIn and my website with certificates to prove it. I used to think that was important. I don’t anymore.
How to write web copy without feeling sleazy
Website copy doesn’t have to come off as sleazy or salesy to sell — in fact, it works better if selling isn’t your primary goal.
5 Copywriting Formulas for Better Conversion Copy (and why some Freebie opt-ins SUCK)
As I write this, I’m on minute 16 of a Freebie Opt-In “Masterclass” from one of the biggest copywriters in my niche - it promises to teach you “The 5 Must-Have copywriting formulas that will double your sales.” But I haven’t seen any formulas yet (now 20 minutes in). I don’t want to call out another copywriter, because that’s not kind. But I am sick to death of Freebie Opt-ins that promise high value, and then wedge it into a few minutes in the middle of a LONG sales pitch…
How can I support you?
Coronavirus has us on lockdown here in San Diego, and while I'm feeling isolated, I'm not feeling alone! We're in a collective pickle, and I'm feeling very 1940s Wartime these days. Make do and mend! Keep Calm and Carry On! Make jam! But mostly, I want to help my neighbors - you all - in any way I can. Because we all have to pull together right now. I find myself asking many of my friends "How can I support you?" And you're my friends, so I'd like to ask you the same thing…
Show Me the Damn PRICE
On my way to the bathroom in Nordstrom: "Oooh, look at the 1940s throwback!" Sales pages: I'm calling you OUT. I just read a sales page that was not only written by one (or two) of the best copywriters in North America, but was written FOR copywriters - to go to a copywriter convention. The long-form sales page followed all the rules. It's eye-catchingly colorfulThe header copy makes a big, bold promise that speaks to a HUGE (and deeply desired) benefit…
About Lauren Van Mullem
Copywriter for Coaches
Since 2008 I’ve been helping business owners write copy that translates the heart, soul and energy of their work into clear language their perfect-fit clients feel in their bones. My specialty is in helping coaches learn to write their own copy (with, or without help from AI!).
You can read my book on Ethical Copywriting here.
Read more About Me.
See what past clients have done with these services in my Portfolio.