Make every word a force for good
A blog to help you deepen relationships with your clients in ways that make them richer for knowing you.
10 Reasons Your Sales Page Isn’t Converting
Why isn’t your sales page converting? The answer might be on the page, or it might be what you aren’t doing OFF the page. Find out here.
Tad Hargrave’s Non-Salesy Sales Page
Tad Hargrave of Marketing for Hippies is one of my favorite marketing coaches. So I looked at how he writes his sales pages, and wow was I surprised.
Show Me the Damn PRICE
On my way to the bathroom in Nordstrom: "Oooh, look at the 1940s throwback!" Sales pages: I'm calling you OUT. I just read a sales page that was not only written by one (or two) of the best copywriters in North America, but was written FOR copywriters - to go to a copywriter convention. The long-form sales page followed all the rules. It's eye-catchingly colorfulThe header copy makes a big, bold promise that speaks to a HUGE (and deeply desired) benefit…
About Lauren Van Mullem
Copywriter for Coaches
Since 2008 I’ve been helping business owners write copy that translates the heart, soul and energy of their work into clear language their perfect-fit clients feel in their bones. My specialty is in helping coaches learn to write their own copy (with, or without help from AI!).
You can read my book on Ethical Copywriting here.
Read more About Me.
See what past clients have done with these services in my Portfolio.