Make every word a force for good

A blog to help you deepen relationships with your clients in ways that make them richer for knowing you.

 
I just sent a client elsewhere (and it felt great)
Uncategorized Lauren Van Mullem Uncategorized Lauren Van Mullem

I just sent a client elsewhere (and it felt great)

I've got 11 minutes between my client-prospect call and a call with a lovely former client, and I just had to share this experience, because I'm glowingly pleased. See, I really enjoyed talking with the client-prospect. She's everything I hope a client will be - smart, funny, thoughtful, articulate, MOTIVATED! We totally clicked. And she found me with my shiny keywords: Copywriter for coaches. Hurray SEO! And then I sent her elsewhere…

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About Lauren Van Mullem

Copywriter for Coaches

Lauren of Truer Words holding a baby in an outdoor park setting during sunset, reading a book titled 'Ethical Copywriting' with trees and grass in the background.

Since 2008 I’ve been helping business owners write copy that translates the heart, soul and energy of their work into clear language their perfect-fit clients feel in their bones. My specialty is in helping coaches learn to write their own copy (with, or without help from AI!).