Make every word a force for good
A blog to help you deepen relationships with your clients in ways that make them richer for knowing you.
What makes a great About Page tick?
About pages are notoriously difficult to write because like it or not, your About page is often the first point of contact a potential client has with you. So what’s the alchemical formula for creating that reaction of “I need to work with this person!”?
Why I removed “Bonus” Content from my Sales Page
Bonuses are used to inflate the perceived value of your offer, so prospects are more inclined to feel like they’re getting a deal. Here’s why I’m not a fan as an ethical copywriter.
Sample Newsletter Structures for Coaches
Need a template to get you started with your newsletter? I’ve got one template for coaches and one for B2B.
How to write a newsletter people want to read
Need to write a newsletter for your business, but you also unsubscribe from all the newsletters? Here’s how to write a newsletter that gets read every time.
You can filter out bad clients
I have the best clients, and that’s not by accident. It’s taken me a while to learn how to use my copy, business structures, and even my personality as filters that let the right clients through, and repel everyone else!
“Sales” feels yucky (and maybe it should)
Nobody likes being sold to, and most of us don’t like selling - here’s how I get clients who pay me without ever (EVER!) ‘selling’.
About Lauren Van Mullem
Copywriter for Coaches
Since 2008 I’ve been helping business owners write copy that translates the heart, soul and energy of their work into clear language their perfect-fit clients feel in their bones. My specialty is in helping coaches learn to write their own copy (with, or without help from AI!).
You can read my book on Ethical Copywriting here.
Read more About Me.
See what past clients have done with these services in my Portfolio.