About pages are notoriously difficult to write because like it or not, your About page is often the first point of contact a potential client has with you. So what’s the alchemical formula for creating that reaction of “I need to work with this person!”?

Bonuses are used to inflate the perceived value of your offer, so prospects are more inclined to feel like they’re getting a deal. Here’s why I’m not a fan as an ethical copywriter.